Advancement in wireless network technologies, reduced data usage charges and adoption of the latest smart phones are the key aspects that lead to the growth of mobile apps market around the world. Among the users of the smart phones - teenagers, graduates and business men form the major part of population that contribute to the increasing use of mobile applications.
For organizations, mobile apps are viewed as a business-differentiation tool that strengthens brand image, increases customer engagement and offers on-time customer service. According to a recent annual survey of global enterprises - Delivering excellent user experience...